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A corporate drive to encourage women to quit smoking was launched earlier this month in partnership with ‘Fresh Air For Women’, the Health Promotion Board’s flagship campaign to help women smokers kick the damaging habit.

The proportion of young females aged 18 to 29 years who were daily smokers rose from 5.2% in 1998 to 6.6% in 2004 and among these young women, smoking was most prevalent among Malays (17%), compared to their Chinese (5.1%) and Indian (2.4%) counterparts.“It is worrying that younger women are taking up smoking because women bear more health risks than men. According to the World Health Organisation, women smokers are at a higher risk of heart attack than men smokers. Smoking also increases their chances of cervical cancer and impaired fertility. This is why we want to focus our efforts on helping women quit the habit,” said Ms Joann Taylor, Deputy Director, Substance Abuse Programme, Health Promotion Board.

With the increasing number of women smokers in Singapore, Fresh Air For Women (FAFW) has initiated a Corporate Social Responsibility movement aimed at building women’s confidence and strengthening their resolve to quit smoking.

Learn how you can quit smoking habit in just 38 minutes & 13 seconds…..

As part of the initiative, FAFW will distribute free novellas to engage women and get them thinking about the importance of leading healthy, smoke-free lifestyles. The novellas narrate the compelling stories of four women in different stages of their lives and the varied paths that they take to wellness.

From a young mother who wants to be a good role model for her daughter to a single woman who starts to notice the effect of smoking on her fitness level and skin, the stories are based on the experiences of real-life smokers who have made the decision to stub out the habit. Previous Fresh Air For Women campaigns have shown that women relate best to the sharing of real-life stories. Personal encounters give impetus to women to make a change in their lives.

Major players like Page One Bookshop, Top shop, Dorothy Perkins, Robinsons, Coast, River Island, Principles, Wayang Retreat Spa Group, Lush Nails, The Spa Esprit Group, The Nail Spa & Wellness, Le Futur Jewels and SHS Hair Studio Prestige as well as the Shunji Matsuo Hair Salon Group have signed on to this CSR initiative. They will contribute to the campaign by displaying these novellas prominently at their outlets islandwide.

Learn how you can quit smoking habit in just 38 minutes & 13 seconds…..

Entitled “Confessions of Real Women”, the novellas, which are tastefully designed in the style of popular “chick-lit” titles consist of four individual stories: “A Goddess and Her Little Goddess,” “When Age Isn’t Just a Number”, “Running Through The Haze” and “The Big Pay-Off”. The novellas are already available at the above-mentioned locations.

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